Before you list your Hawaii property, are you about to make a $200,000 mistake?
As the Principal Broker of Island Dragonfly, I’ve spent over 20 years guiding local and international clients through luxury real estate market. I constantly see sellers pour money into extensive presale renovations—like completely gutting a kitchen—only to have the new buyer tear it out. That isn’t a renovation; it’s an expensive donation to someone else’s taste.
In this video, I introduce the concept of “Return on Friction.” Friction is any visible defect—like water stains, deferred maintenance, or a dated roof—that interrupts a buyer’s experience and causes them to mentally subtract value from your home. I share my exact four-question framework for deciding what to fix and what to leave alone before listing your property in Hawaii.
We cover:
• Why luxury buyers are not a single species with identical tastes.
• How deferred maintenance costs you exponentially more at the negotiating table.
• The severe disclosure risks of unpermitted presale work in Hawaii.
• Why a humble deep clean, fresh paint, and good lighting yield the highest return.
Whether you’re a local homeowner looking to sell or an overseas investor managing a Hawaii portfolio, my goal is to help you present your property’s potential clearly, without carrying unnecessary risk or delays.
Let’s craft a tailored marketing strategy for your unique residential or commercial asset. Connect with me today to unlock premium offers for your property.
Personal: https://jasonwong.us
Firm: https://islanddragonfly.com
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